SMG
SHRI MAA GROUPEst. 1997
Distribution Network

India's most trusted
route to retail.

90,000+ retailers, 800+ distributor partners and a trained field force, working as one engine to put brands on every shelf that matters.

What we do

The full distribution stack, operated in-house.

Every capability is operated by specialist teams with decades of category experience. From warehouse to counter, we own the chain.

Retail network management

Retailer onboarding, engagement and relationships across every tier of the market.

Distributor partnerships

Qualifying and activating the right distributor partners for each region and category.

Owned warehousing

300,000+ sq ft of company-operated storage built for throughput and fast dispatch.

Field sales operations

A trained ground force driving orders, shelf presence and on-the-counter execution.

Trade marketing

In-store activations, scheme rollouts and visibility drives that move stock at the counter.

Secondary sales analytics

Live visibility into what's selling, where and how fast, so decisions are never delayed.

Network reach

From metro to micro-market.

Tier-1 to tier-3 coverage

Metros to deep tier-3 towns. Our field force and distributor partners ensure brands stay on shelf, no matter how remote the market.

Owned + partner infrastructure

300,000+ sq ft of owned warehousing, complemented by partner facilities for fast, cost-efficient last-mile distribution across the country.

Sell-out and activation

We don't stop at sell-in. From in-store demos to device activations, we make sure stock actually moves off the shelf and into the hands of real consumers.

Infrastructure

The backbone
behind the brands.

Warehouses, fulfillment centers and offices across the country — owned, operated and accountable.

Warehouse
Bhiwandi · Gurgaon · Hyderabad · Kolkata
300K+ sq ft, owned and operated
See the network
70+
Fulfillment centers
Positioned close to demand across 21 cities.
9
Global offices
Gurgaon HQ, with teams across five regions.
5
Trade regions
Sourcing and export lanes, port to shelf.
80K+
Retailers served
From metros through to deep tier-3 towns.